Launched in June, AdPortal is the next-generation rich media ad creation, delivery and measurement solution. The only ad serving platform built for the broadband age with advanced Web 2.0 capabilities, AdPortal offers advertisers, agencies and publishers unprecedented flexibility to quickly and accurately design world-class online campaigns; managing them from start to finish and providing reporting and analysis from one single location. Below are a few helpful tips of how you can best leverage AdPortal.

Gain access to most recent campaigns and reports through the dashboard

The AdPortal dashboard provides each user with a unique view. When you log in to AdPortal, you’ll see a list of campaigns and reports that have been touched recently. “Touched” is qualified as having added, edited, deleted information, run or otherwise modified anything related to the campaign. “Recently” is currently defined as within the last three days. Simply viewing a campaign is not enough to have that campaign presented in this list. In addition to recent campaigns and reports, there is a PointRoll Update section which displays new PointRoll information, news, alerts, etc.

Collapse the AdPortal scope tree to gain a full screen view of all available tabs

In the scope tree, campaign data is stored within campaign folders. These folders are organized by agency and advertiser. The scope tree presents agencies, advertisers and publishers in separate tabs, which are accessible based upon the user’s login. AdPortal features pure campaign segregation. All campaign related information is now stored directly within the campaign folder. A campaign folder resides within an advertiser’s hierarchy. That advertiser may also be part of an agency’s hierarchy. Users must be aware of where they are within the scope tree when initiating a campaign or updating campaign information (e.g., creatives and placements). User access may limit what information is viewable within a campaign dependent upon where it is created in the scope tree.

Use the reference guides under design guide to quickly locate relevant information

AdPortal offers two ways to make sure your creative works in the space where you want it to run. Visual guideline PDFs show you exactly how to lay out ads in the system, right down to pixel and kilobyte sizes. Publisher specs are also available for review, providing such detailed information as size restrictions, looping requirements, Flash versions supported, hot spot restrictions and more. Specifications are provided for banners, panels, and video/audio for every publisher PointRoll serves.

For more information, email adportal@pointroll.com or visit www.pointroll.com/pointrolladportal.

PointRoll, working with Cadbury Schweppes and their agencies VML (creative) and MECI (media), launched Accelerade sports drink during a full day live event though a banner ad with an extremely complex execution. This is truly a significant event on a number of fronts.

The live feed displayed ultramarathoner Dean Karnazes attempting to break the world record for a 24 hour jaunt on a treadmill. Taking place in Times Square (7th Ave.), New York, the live event began at midnight on June 21 continued through midnight the following day. Viewers could access the feed by going to www.accelerade.com or by intereacting with the ad units that were placed as roadblocks on seleceted Yahoo! properties.

Through the efforts of VML and MECI, PointRoll provided this event live to the public with no delay. To see this a demo of this ad, click on the header at www.pointroll.com.